FAME Takes on Sin City at MAGIC

UCM FAME Takes on Sin City
UCM Fashion Students at Magic 

              Every year the UCM fashion department is fortunate enough to send around 20 students to The Magic trade show in Las Vegas, Nevada. This year the students attended the all day event on Wednesday, February 19th. When we first arrived at the Las Vegas Convention Center, it was a warm 60 degrees and the students were rocking some trendy outfits.  Our first event for the day was a Women’s Wear Daily presentation by James Campbell. Campbell was giving the audience a presentation on what he perceived as the hottest trends for fall 2014 straight off the runway. One of them he mentioned was Kaleidoscope, meaning colorful brights, tribal and bold prints, bold lines such as ombre and water color looks. Campbell also gave us an idea of trending themes for fall 2014 from the runway, one of these was “Rebel Yell” a grunge Goth with luxe fabrics. Ideas within this theme would be plaids, sheer fabrics and leather will also be very prominent in the fall. I was truly inspired by James Campbell‘s presentation and left with an eagerness to shop!

Sara and Emily with James Campbell WWD 
After attending two trend focasting lectures we moved on to the Project buying floor. As ten young shopaholics we found ourselves more eager to buy items than to only see them displayed on the floor. We saw several booths that had great visual displays and took away many ideas for outfit inspirations. We spent most of our free time in the young contemporary section of the market. Although a majority of the vendors weren't very open to chatting with students some of them were very inviting and let us walk around their booth and ask questions. Here are pictures of some of Emily and my personal favorite booths.

Fifty Street Fashion 
Desigual Clothing booth 
POL Fashion 
When our time at the market came to an end you can guess where most of us headed. Fashion Island Mall, we shopped for a solid 4 hours after being so inspired from the fashion world. We all felt very fortunate to be able to see some of the behind the scenes action in the fashion world.

Written by Emily Reid and Sara Mackay  


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